POP MEMPHIS

HALLMARK LIVE BRIEF

This project was a live brief for Hallmark focusing on innovation. I chose to explore memphis design for this collection, to create fun, playful, gender neutral designs for giftwrap. I worked in photoshop experimenting with layering patterns and transparency to create busy, bold and bright patterns. I then used cut out and folded details to add a 3D tactile element. I wanted to explore ways of repurposing giftwrap, so played with creating a design that can be reused as a lampshade or plant pot.